Most businesses, large or small, have one thing in common. At some point they must plan an event. Whether its a product launch, a meeting, a seminar, a training, an award ceremony, or an employee luncheon. These events must be coordinated.
If you think it’s stressful planning a meeting or any major corporate event, you are right. Meeting planning requires expertise in communications, preparation, management, logistics, marketing and crisis management too.
Event coordinators/planners are masters of budget and venue management. They are experts at booking entertainment. They know how to brand and market your event. They are pros at staging your event and ensuring your event’s decor is spectacularly reflective of its theme and mission.
Many times, small businesses will turn the responsibility of planning and orchestrating a conference, seminar, meeting or other major corporate event over to a member of its team — often a member of the marketing department.
While an inside employee may know company well, as well as marketing strategies or just seem to be a way to not incur an extra cost, these professionals do not have the proper abilities or time to handle the real job of an event coordinator. Your office manager, receptionists, and sales reps ARE NOT your event coordinators.
This is a colossal mistake. Why would you leave your event in the hands of someone who is ‘winging it’ as opposed to turning your event planning over to someone with a proven track record in managing corporate events? Do you want to be embarrassed? By bestowing the responsibilities of event coordination onto these other professionals, you are pulling their time, concentration and energy away from performing their own set of important tasks.
Consider Hiring an Event Coordinator
When it is all said and done. Hiring an event coordinator is actually more cost effective. They know the benefit of budget and time management all while producing the desired event. A professional event coordinator can handle all levels of event management: invitations, venue selection and management, menu details, decorations, attendee appreciation tokens, social media awareness, entertainment booking, event photography and even media relations.
Events can define businesses and are a direct reflection on business leadership