As a Las Vegas event planner, I know how vital it is to maintain your brand’s image while reaching out to new customers via influencer marketing. You want to use social media influencers who have a large audience, credibility in your targeted field and are have meaningful relationships with followers. Before you choose if you want to hire a social media influencer we made an extensive list of the pros and cons to consider.
1. More Value Over Paid Ads
All the major social media platforms have the option to pay for ads which can be pricey and not produce the desired outcome. According to MarketerGizmo, “influencer marketing creates twice as many sales as paid ads”.
2. Word Of Mouth
This type of marketing has been proven to be successful, especially with the influence of social media gurus. Having a large following proves effective since more people become aware and have your business/product in their ears, leading to an increase of new customers.
3. Gain More Loyal Consumers
When your influencer has a well-established relationship with followers this will be more beneficial for your marketing efforts. Loyal followers who trust the influencers opinion about your brand will be more likely to try out your product and become loyal consumers.
1. Can Be Expensive
Pricing can vary depending on who you want to work with, expect to pay more for influencers who have a large following on multiple platforms.
2. Slow Results
While you can have increased sales it typically takes a couple months to see measurable results. Also, consider the time it takes to form a relationship and work out the marketing campaign with your influencer.
3. Advanced Tracking
Unlike an in-house marketing campaign where you can easy track and study analytics, influencer marketing requires more advanced tracking tools. You won’t have direct access to their Instagram and blog posts, tweets, or videos so without sophisticated tracking systems, you will have a more difficult time producing an awareness analysis.
At Lush Event Productions we put your business’ needs first to ensure a successful event! From brand promotions to bookings to social media management we are your one source for meeting and event planning. For more information on planning a Corporate Event contact us today.